Paid Search
Innovative & creative display ads are a great way to connect with your customers. We create tailor made digital experience that is relevant and personal to your audience.
Most programmatic display ads have a broader purpose than being eye catchy & draw prospects’ attention. Through the combination of in-depth market research & our digital expertise, we ensure to apply display ads to meet your business goals; build/maintain brand awareness, generate leads, set up retargeting campaigns & nurture loyalty in the most efficient way.
Our Approach to PPC Ads.
Strategy
Display ads are a great medium to creatively reach your target audience and build positive brand perception. Our team of strategists & digital experts conducts thorough research, planning & execution to align your business goals with the campaign. The insights mainly identify targeting opportunities based on KPIs, demographic details & interests, relevant keywords, specific platforms to connect with your customers/prospects at any stage of the sales funnel.
Creative
Once your target is identified, it’s time to get noticed and drive them to click some of the most compelling & experiential ads. We have an inventive team of storytellers; copywriters & designers who can be as creative with your messaging that is relevant to your product & of interest to your customers. We partner you through the entire designing process for all types of display ads including banner ads, inserstitial ads, videos, interactive or mobile display ads.
Display Network (Reach)
Display network targeting can make or break your campaign. Without using the right network, you could lose the opportunity of finding the targeted prospects, engaging with existing customers or driving more conversions. We employ our unified expertise across all advanced features on Google Display Network to help you reach your customers on millions of websites, apps & Google platforms including Gmail & YouTube.
Measurement
You can gauge the true value of a display ad campaign only by tracking its performance with the right metrics. We engage 4 KPIs/key metrics to decode the overall display ad campaign health; Viewable Impressions, Display Impression Share (DIS), CTR (Click Through Rate) & Behaviour Report (Google Analytics). These KPIs are critical to help you optimize your advertising budget, improve conversion rate, and increase brand/product awareness. CTR (Click Through Rate) is a key metric to measure the ratio of ad clicks to impressions in Google Ad words campaign to know if the campaign needs any adjustment to increase traffic.
Case Study
U.S. Based Food & Beverages Major.
The client was a U.S. based ready-to-cook brand major and a premier source for delicious, gourmet appetizers, hors d’oeuvres, premium entrees, and desserts, for caterers, foodservice professionals, and retail customers.
Perspective
Building Digital Experiences in a Cookie-less Future.
Are cookies best kept in jars? With the purging of third-party cookies from the digital marketing mix, brands are skeptical about their marketing efforts in the future. However, change can lead to much good.